ATEEZ and P1Harmony to Lead Hello82’s Inaugural 82WORLD Festival in Los Angeles

The two-day outdoor blowout is the largest fan-experience production yet from the LA-based label—and P1Harmony and ATEEZ are doing the heavy lifting as the twin anchors.

Two Days, Two Headliners

Day one, October 17, hands the headline slot to P1Harmony, with label mates AMPERS&ONE, boy bands 8TURN and xikers, globally focused girl groups GIRLSET and cosmosy, and J-pop chart-toppers BE:FIRST rounding out the bill. Day two, October 18, gives the entire park to ATEEZ under the "ATEEZ x TINY ISLAND" banner—a full slate of performances and fan-centric activities built around a group that has parked three No. 1 albums on the Billboard 200 and worked with Hello82 since 2021. P1Harmony has been a Hello82 partner for physical U.S. distribution since 2023. Forbes flags interactive games, artist surprises, and crowd-stage moments as the through-line—a noticeable departure from standard festival pacing.

The Hello82 Playbook

Hello82 launched its label services in 2021 and built its reputation on physical distribution and in-store fan events, running retail spaces in LA, New York, Atlanta, San Diego, and Berlin. CEO Choi Jaeyoon has landed on Billboard's Indie Power Players list in both 2025 and 2026. 82WORLD: LA was first teased in November 2025 with an $82 early-bird ticket drop—and pre-sale allotments reportedly sold out before a single artist was even announced. Scaling that fan-first gamble up to park-sized proportions is the real story here.

Tickets and the Open Question

General sale drops Friday, August 14, at noon PT. With day two locked into a single-artist takeover and day one stacked with rising international acts, the open question isn't whether K-pop fandom can fill a park—it's whether Hello82's in-store formula survives the jump to festival scale.